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Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007
Authors: Matthieu Jolly, Laurent Battais
Company: MarketingScan
February 19, 2007
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Citation

Jolly and Battais (2007a, February 19). Loyalty card databases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loyalty-card-databases


Research papers

Media continuity VS. concentrated flights

Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe. In France, the great majority of advertisers continue to use pulsing strategies....

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Patrick Ballarin, Laurent Battais
Company: MarketingScan
June 15, 1998
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Citation

Ballarin and Battais (1998a, June 15). Media continuity VS. concentrated flights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-continuity-vs-concentrated-flights